Here are some ways in which you can enhance the SEO research for your clients. Ask them why they want their site to be found. This will lead you to proactive brainstorming. When brainstorming, write down possible search queries and keywords that you can utilize to optimize the search engine ranking of the client's website. The list should be long so that you have many options to consider, trim down, and select from later on.
Further, be sure that you can easily implement your ideas and goals by using Google AdWords and other free or paid online tools that will help you generate keywords that are currently being used by many searchers online.
After a fruitful keyword research, decide on the best keywords that you should use for the website content you will publish. Look for the current status of search engine results pages related to your keywords. This will help you set the circumstances and consequences about the current SEO competition on the chosen keywords.
You have to list the competitors and study how they were able to make it to the top of the SERPs. Make sure that you also study the sources of the links used by the competitors. If the competitors' sites are indexed on Google, Bing, and Yahoo, then this means that these search engines have been able to crawl into the content of such websites. Another task related to these internet business ideas for better SEO results is to check the title tags of the most relevant web pages of the competitors and how they rank.
Make a record of your keyword research and from there you can work on the next steps. Make sure that you have an active account with Google Analytics, Google Webmaster Tools, and Bing Webmaster Center. Let your client allow you to run the Google Analytics for their website so that you can see what is going on without any SEO tasks done yet.
It is also another advantage on your end as a small SEO business if you rethink and assess the overall aesthetics of the website. Always remember to check that your client's site is compatible between various browsers such as Mozilla Firefox, Google Chrome, Internet Explorer 6 and 7, Safari. Surf the client's site by trying the Mac and PC, too.
You also need to design a guide on search engine optimization for your company. Use it to note your processes and principles in HTML coding and other tags related to SEO. As you create an SEO-rich website content, make sure that you include keywords in title tags, in H1 for each page, and within the text for a certain number of keyword appearance.
More importantly, execute more than one way of tracking the progress of your SEO project. Discuss how you do this kind of lifestyle design process to the client so that they can also have a more specific understanding about how you will find out if your SEO project has been effective and efficient.
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